'LaLiga reactivated MTV fan base in southern markets'
The current run of LaLiga on MTV has seen a 3x rise in reach vis à vis last season, according to Viacom18's Anshul Ailawadi
jose-antonio-cachaza
LaLiga's viewership on Facebook more than doubled this season: Jose Antonio Cachaza
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook
Broadcasting reality is much more complex today: Jose Antonio Cachaza, LaLiga India
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more
Rohit Sharma kicks off LaLiga's first campaign in India
Conceptualised and produced by India On Track, the campaign will have a 360-degree rollout across various platforms