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'LaLiga reactivated MTV fan base in southern markets'

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The current run of LaLiga on MTV has seen a 3x rise in reach vis à vis last season, according to Viacom18's Anshul Ailawadi

exchange4media Staff Sep 2, 2021 8:17 AM

LaLiga's viewership on Facebook more than doubled this season: Jose Antonio Cachaza

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In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook

exchange4media Staff Jan 7, 2021 8:50 AM

Broadcasting reality is much more complex today: Jose Antonio Cachaza, LaLiga India

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Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more

Misbaah Mansuri Dec 7, 2020 9:02 AM

Rohit Sharma kicks off LaLiga's first campaign in India

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Conceptualised and produced by India On Track, the campaign will have a 360-degree rollout across various platforms

exchange4media Staff Feb 22, 2020 7:34 AM