Date-wise News
The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu
exchange4media Staff Dec 7, 2020 5:54 PM
The MIB has proposed to adopt certain recommendations on four issues in respect of platform services offered by MSOs
exchange4media Staff Dec 7, 2020 5:23 PM
Conceptualized by Grapes Digital, the campaign #ThankYouHaters spreads the message of being comfortable in your skin
exchange4media Staff Dec 7, 2020 4:50 PM
Conceptualized by Taproot Dentsu, the campaign features four short films
exchange4media Staff Dec 7, 2020 4:46 PM
From releasing Originals and inviting entries for feature films and documentaries from film makers across the world to hosting a Global Content Festival, all that’s new on ZEE5 this December
exchange4media Staff Dec 7, 2020 4:36 PM
In his last stint, Sharma was the National Sales Head, Display & Branded Content for Bindass
exchange4media Staff Dec 7, 2020 4:34 PM
The ‘Break Through’ ad campaign has been conceptualised and executed by Brave New World; an ad agency based out of Bengaluru
exchange4media Staff Dec 7, 2020 4:09 PM
The film delightfully conveys the message of relishing a piping hot cup of tea with its One Minute Tea range while refreshing our ‘Chaiwalla at the train station’ memory
exchange4media Staff Dec 7, 2020 3:45 PM
The partnership will let fans interact with and experience the beautiful sound of HARMAN brands while watching basketball stars perform in every NBA game
exchange4media Staff Dec 7, 2020 2:05 PM
The shows will be telecast from Dec 7 onwards from Monday to Sunday in the prime-time slots at 6 pm and 7 pm respectively.
exchange4media Staff Dec 7, 2020 1:45 PM
GroupM's This Year Next Year End of Year Media Forecast posits that advertising weathered the storm relatively well and will end up at declining by 'only' 5.8% on an underlying basis
exchange4media Staff Dec 7, 2020 1:21 PM
This campaign by Wunderman Thompson extends the narrative ‘Pran Jaaye Par Pulse Na Jaaye’ with two unique figure stick animated films, titled ‘The Husband-Wife’ and ‘Recycle Bin’
exchange4media Staff Dec 7, 2020 1:12 PM
Sokrati to offer integration and campaign management services under the alliance
exchange4media Staff Dec 7, 2020 12:46 PM
In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav to connect with YouTube’s vast audience
exchange4media Staff Dec 7, 2020 12:43 PM
Japanese premium lingerie brand manifests philosophy of supporting women in expressing their beautiful selves in lingerie that fits right and ‘feels so fine’
exchange4media Staff Dec 7, 2020 12:35 PM
The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and Assamese
exchange4media Staff Dec 7, 2020 11:57 AM
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its rival on similar grounds
exchange4media Staff Dec 7, 2020 11:48 AM
The new show Goa Ahead was launched jointly on 21st November 2020
exchange4media Staff Dec 7, 2020 11:42 AM
Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal
exchange4media Staff Dec 7, 2020 11:19 AM
The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand'
exchange4media Staff Dec 7, 2020 9:07 AM
Issac John, Business Head, Discovery+, explains how Discovery+ has seen a 60% growth month-on-month in user base in India, with 10 million+ downloads across platforms
Javed Farooqui Dec 7, 2020 9:03 AM
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more
Misbaah Mansuri Dec 7, 2020 9:02 AM
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period
exchange4media Staff Dec 7, 2020 8:56 AM
Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed
Sonam Saini Dec 7, 2020 8:49 AM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic
Nafisa Shaheen Dec 7, 2020 8:33 AM
