Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?