Schbang launches content production service
Service is named The Global Content Hub
Date-wise News
Contract Advertising wins Haldiram’s business
The account will be handled out of Contract Mumbai’s office
M4marry.com rolls out festive profile picture feature for Onam
Members who add their festive photos will have a customised profile template enabled for enhanced visibility
Livon celebrates independence with #FreeToExpress campaign
The campaign, conceptualised and executed by Ogilvy’s Content Force, is the second edition of Uncut
IDAM House of Brands appoints Kushal Aggarwal as CFO
Aggarwal has 10 years of experience in working closely with various start-ups in different sectors
‘CSR has sprung up to the forefront of PR efforts’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Srabani Sen, Lead-Communications, Scripbox, talks about her win, lessons learnt and way ahead in the industry
Outbrain hires Surbhi Nagpal as Senior Director & Head of Amplify India
Prior to this, Nagpal was Chief Revenue and Growth Lead at editorji
RAM Ratings Week 25'22 - 28'22: Fever FM leads in Mumbai & Delhi
Big FM took the top spot in Bangalore and Radio Mirchi was the leader in Kolkata
Confusion over ICC media rights process continues
While the ICC has insisted that broadcasters will participate in the bid submission process, media reports suggest the Big 4 broadcasters have given the mock auctions a miss
Creative kickbacks: Decreasing agency margins not an excuse
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Credibility & relevance of content key to growth of a news organisation: Aroon Purie
In the company's annual report, TV Today Network Chairman Aroon Purie and Vice-Chairperson Kalli Purie talked about a host of issues, including their foray into original content space
‘BARC ratings are credible. Cross-media measurement to be rolled out next year’
Sunil Kataria, Chairman of Indian Society of Advertisers (ISA) and CEO of Raymond Lifestyle, speaks to e4m ahead of the ISA Global CEO Conference