Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Shantanu David Sep 14, 2023 8:31 AM

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts

Shantanu David Sep 11, 2023 8:55 AM

At present, video commerce is in a nascent stage in India but has a huge potential to reach a size of $4-5 billion by 2025, a study reveals

Kanchan Srivastava Nov 26, 2021 9:14 AM