Pixis secures funding of $85 Million in Series C1 Funding
The funding will be used to deepen Pixis’ AI capabilities, accelerate global expansion, invest in R&D
Date-wise News
Boycott of anchors takes the nation back to the Emergency era: NBDA
Decision taken by the I.N.D.I.A. Media Committee sets a dangerous precedent, says the media body in its statement
NBF condemns I.N.D.I.A alliance decision to boycott 14 news anchors
It has termed the boycott as an onslaught on free speech through systemic targeting of the media.
Nielsen names Karthik Rao as CEO
Former CEO David Kenny will now be Executive Chairman
Archetype elevates employee well-being with revamped wellness program
Introduces initiatives such as Desk Yoga, partners with Telus health for EAP
TRAI to spread awareness about emerging technologies
In order to educate consumers about the rapidly evolving digital landscape, TRAI has released a draft of Registration of Consumer Organisations (Amendment) Regulations, 2023, for stakeholder comments
Anil Agarwal Foundation launches campaign to address hunger & malnourishment amongst kids
The campaign has been designed and executed by McCann Erickson
I.N.D.I.A bloc issues boycott notice against 14 prominent TV anchors
The alliance parties will abstain from participating in shows and events featuring the anchors
Axis Finance moves NCLAT against NCLT order approving Zee-Sony merger
Axis Finance is one of the lenders or creditors of Zee Entertainment Enterprises Limited (ZEEL) whose objections were dismissed by NCLT on August 10
TRAI releases consultation paper to boost ‘digital inclusion’
The regulatory body has emphasised the importance of a strong policy framework among stakeholders to ensure individuals' engagement in digital economic activities
CavinKare launches The Nyle Natural Gentle Care range with quiz-based mobile ad
The ad leverages an interactive questionnaire about hair type and concerns for an immersive and informative experience
The Marcom Avenue appoints Nikhil Sharda as Assistant Vice President
He has previously worked for Media Mantra, Scroll Mantra, FrogIdeas and AdGlobal360
Indian consumers are ready to experience new flavours: Aastha Bhasin, Kurkure
Bhasin, Category Lead, Kurkure, PepsiCo India speaks to exchange4media as the brand forays into the 'street snack' category with the launch of 'Chaat Fills'
KFC India ropes in PivotConsult to enhance customer experience
As part of the mandate, PivotConsult will deploy data-driven customer segments and campaigns for KFC India
Google unveils OOH campaign along with Talented & The New Thing
The OOH campaign 'Yeh kisne dhoonda?', seen across Delhi and Mumbai, features amusing questions asked by users on the search engine
'Is baar, sau paar,' says India's luminaries in Sony Sports Network's Asian Games campaign
The grand campaign has the nation's stalwarts joining the broadcaster’s mission and sharing their messages for the participating athletes
Sara Ali Khan headlines Kurkure Chaat Fills campaign
Titled 'Maal Andar Hai', the campaign features Khan in a never-before- seen avatar as a goon
Philips upholds promise of 'no nicks, no cuts' in new campaign for OneBlade
The campaign is targetted at Gen Z cohort
MobiKwik's film with Manoj Bajpayee showcases ease of credit card bill payments
The campaign is conceptualized by Famous Innovations
Simplilearn launches film sharing Learners and their inspiring upskilling journeys
#GetAheadWithSimplilearn campaign is created by Wondrlab Network
JSW Inspire weaves a story of India's craft heritage
The activewear company has launched a brand film to showcase Team India's jersey for Asian Games
Saurabh Vatsa resigns from Citroen India
Vatsa is the Brand Head of the automobile company
Bhumi Pednekar teams up with jewellery brand Giva
The jewellery brand has introduced a new line of silver jewellery in collaboration with the actress
Magicrete’s film is a humorous take on challenges people face while building house
The campaign has four films
Club Mahindra's new film explores vacations through child’s lens
The #HappyHolidaysHappyFamilies campaign has been launched during Asia Cup
Aditya Birla Group to launch its paints business under brand name Birla Opus
The market launch of Birla Opus is scheduled for Q4FY24
Dentsu Creative wins mandate for two Torrent Pharmaceuticals brands
The accounts are for Shelcal and Unienzyme
Clensta on-boards Mamaearth’s Ashish Mishra as Co-founder & Chief Business Officer
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
Signpost India appoints Sajesh Raghavan as COO
Before joining Signpost, Raghavan was Business Head for The Hindu Business Line
DangleAds Technologies expands to Europe
Opens office in Amsterdam
Sociowash bags Lead’s social media mandate
The account will be handled by the agency’s Mumbai office
'Mother Nature' chides Tim Cook in a self-aware ad by Apple
The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030
Now, Hindi publishers barring AI & tech firms from using content without permission
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
WhatsApp launches Channels
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
TRAI mulling consultation paper on OTT issues: Report
The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the report says
Live stream with influencers: Latest addition to marketing cart of e-comm sites
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Best ads of the fortnight: JSW Paints brings back 'Sawalia', NBA beckons basketball lovers
Creative spots that caught our eyes
Tapping the trend: What's inspiring ad world this cricket & festive season
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords