With #AllHairIsNotStraight campaign, the brand aims to encourage conversations and celebrate the importance of hair in self-expression
Through a 40-second video created by Ogilvy, the brand urges women to self-check every month
The campaign, conceptualised and executed by Ogilvy’s Content Force, is the second edition of Uncut
The brand has collaborated with Ogilvy Content Force for the #ExpressWithPride campaign
Presented by Livon and co-powered by Olay Retinol, Vanesa Body Deo and Magic Moments Music Studio, the show is set to premier on Aug 22