The step has been taken in line with the strategic & frugal approach implemented across the organization, ZEE said
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
According to ABC data, 6.86 lakh copies of Hindustan Times are circulated in a day
Vikram Sharma has been with Warner Bros. Discovery for five years
The campaign comprises two playful ad films
Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with cricket fans
The campaign 'Thande Dimag ki Soch: A Quirky Cricket Tale' has been conceptualized by Onads Communications
She was awarded as the ‘Mentor of the Year’ at the e4m PR & Corp Comm Women Achievers’ Awards 2023
The announcement coincides with the launch of the brand’s first digital film starring the two
In the consultation paper for National Broadcast Policy, TRAI expressed concerns about sole reliance on BARC for ratings
The first episode of the 'Traders ka Andekha Sach' series offers a candid glimpse into the life of a dedicated trader
Hari Krishnan was previously the CEO of Mullen Lintas
Sanjay Pugalia is the CEO & Editor-in-Chief of NDTV
Priyanshi Chaudhary, Anamika Gaur, Shreya Tiwari, Divyankar Tiwari, Asawari Jindal were others winners in this category
The spoof product claims to use the tax filer's smile to analyze their facial features and collect essential financial data
Alok Agarwal, CMO, Orient Bell, talks about the brand’s customer-centric approach, while also sharing the brand plan for the upcoming Lok Sabha elections, and more
The campaign invites consumers to nominate their phenyl brands to undergo scientific testing against Lizol for germ-kill and cleaning efficacy
Rupali Fernandes, Chief Revenue Officer, ABP Network, was the first runner-up in this category while Sohan Singh Olk, Vice President Ad Sales, Aaj Tak, was the second runner-up
The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health
According to TRAI, the consultation paper raises questions about policy and regulatory measures
'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor
Joemon Thaliath will be retiring as Vice Chairman and CEO, the agency has said
The 16th edition of the exchange4media News Broadcasting Awards was held on March 30 in New Delhi
The fake product, Realgasm is part of the condom brand's April Fool's Day prank and is accompanied by an ad
The campaign has been conceptualized and developed by VML
Daakia is a super app for social and business communication
Megha Agarwal has spent over 13 years in FMCG with companies like Unilever and Cavinkare
Revisiting some of the memorable ads of Ajay Devgn on his birthday
At e4m NewsNext Summit, experts discussed how one should separate news from noise in an era led by misinformation
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
At e4m NewsNext Summit 2024, Sanket Updhayay of The Red Mike speaks about the problem of truth versus popularity in newsrooms