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In-content advertising on linear TV can have maximising impact: LS Krishnan

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Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising

Mansi Sharma Mar 9, 2022 8:36 AM

Combination of TVC & in-content advertising yields better ROI: LS Krishnan, Whisper Media

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Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more

Javed Farooqui Dec 28, 2020 8:15 AM