The Times Group was disinterested in operations of the Bengali daily due to changes in business dynamics, said an industry insider about the sale
Mamata Banerjee, Ashok Gehlot, and Arvind Kejriwal took to Twitter to condemn the move
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts
As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months
Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021
The ‘Save yourself from BJP’ campaign has witnessed maximum participation with 14,35,963 people marking themselves 'safe'
Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences