marketing-research

Is ISEC stuck because broadcasters are worried about impact on TRPs?

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Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources

Kanchan Srivastava Jul 11, 2024 8:42 AM

The revised definition of marketing, the 4Ps & more

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The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers

American Marketing Association Dec 26, 2022 12:16 PM