marketing-research

Is ISEC stuck because broadcasters are worried about impact on TRPs?

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources

Kanchan Srivastava Jul 11, 2024 8:42 AM

The revised definition of marketing, the 4Ps & more

The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers

American Marketing Association Dec 26, 2022 12:16 PM