At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.

e4m Staff Jun 23, 2026 1:53 PM

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

e4m Staff Jun 18, 2026 9:08 AM

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

e4m Staff Jun 17, 2026 2:30 PM

The event will have 32 speakers spread across 12 insightful sessions

exchange4media Staff Mar 18, 2021 8:21 AM

On the virtual roundtable, MarTech Industry bigwigs will share how to apply creative thinking to produce a commercial return

exchange4media Staff Jul 24, 2020 8:52 AM

Thought leaders Jarrod Gingras, Dr Apoorva Durga, Aparna Mahesh, Anil Srinivas Chilla, Prabhakar Tiwari and Anika Agarwal presented their views on 'The Right MarTech Stack'

exchange4media Staff Jun 24, 2020 8:50 AM

Jivox and Criteo will be helping brands achieve better ROI through optimized media spend while saving money on production costs

exchange4media Staff Mar 13, 2020 3:26 PM

Prashanto Das & Shubham Chauhan, Founders of Hyperstate Technologies, elaborate on their AI-driven interaction technology 'Kappa' and the factors that differentiate it from other tech tools

exchange4media Staff Jan 27, 2020 8:35 AM