Edu sector ad vol grows on TV, Digital, degrows on Print, Radio in Jan-Mar ‘21: TAM AdEx
On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
media-advertising-revenues
Can broadcasters stand tall against lockdown 2.0?
Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue
How Star Pravah’s adaptation strategy is playing key role in its popularity
Most of the top-rated shows on Star’s Marathi GEC are adaptations of the network’s popular Hindi or other language shows
Good Show: TV begins 2021 on positive note; advertising volumes up 34%
The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike
TV advertising in 2020: 10 out of top 20 brands were HUL's
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
Media industry to hit Rs 1200-1400 bn by FY25: Elara Capital
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelists delved into emerging trends across media in advertising