On digital, the sector witnessed the highest growth of 91% YoY in ad insertions

exchange4media Staff Apr 9, 2021 8:45 AM

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

Most of the top-rated shows on Star’s Marathi GEC are adaptations of the network’s popular Hindi or other language shows

Sonam Saini Feb 11, 2021 8:54 AM

The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike

Sonam Saini Feb 4, 2021 8:43 AM

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

exchange4media Staff Jan 12, 2021 8:51 AM

At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelists delved into emerging trends across media in advertising

exchange4media Staff Jan 11, 2021 9:33 AM