Ad sales in news take a dip with festive cheer fading
The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period
mediavest
In COVID era, Facebook becomes the new battleground for political wars in Bihar & Bengal
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
IPL sponsors look at rejuvenating buyer’s sentiment
Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots
Madan Mohan Mohapatra quits Future Group after a 13-year-long stint
Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions