The poster and social media campaign, using music notations, urges musicians to seek help from a mental health counsellor if they are facing mental health issues
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community
The series features icons from sports such as football, cricket, tennis and shooting, who share their stories of dealing with anxiety and depression
Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign
The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness