metrics

Teads announces release of attention metrics in Teads Ad Manager

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The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said

exchange4media Staff Jun 23, 2023 4:00 PM

Pi Datametrics ropes in Ventes Avenues as its Exclusive Representative for India

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Niloufer Dundh, Founder & CEO, Ventes Avenues called the development a 'milestone' for the company

exchange4media Staff Sep 16, 2021 11:06 AM

How media quality can help drive performance in digital advertising

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Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

exchange4media Staff Aug 23, 2021 8:05 AM

‘Attention metrics identify higher-value ad inventory, improve campaign effectiveness'

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Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem

Simran Sabherwal Mar 18, 2021 8:40 AM

How to make Analytics the cornerstone of your marketing

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Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach

Tiffany Delmore Oct 26, 2020 8:44 AM

e4m Martech Fridays: Panel to discuss metrics of measurement for digital transformation

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The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM