MHA drafts COVID safety guidelines for movie theatres & multiplexes
The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding
mha-guidelines
MHA gives nod for B2B exhibitions from Oct 15
The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings
Opportunities on the menu for OOH as restaurants set to re-open in Mumbai?
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
DOOH will thrive as restaurants re-open with MHA's new guidelines in place, say experts
e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal