Chandramouli Venkatesan passes away
Venkatesan was the Chief Executive Officer, Special Projects at Pidilite Industries Ltd.
Date-wise News
Ubon ropes in Rana Daggubati as brand ambassador
Move aimed at expanding into southern market
Outcry Entertainment bags advertising mandate for Montex Pen
The account was bagged after a multi-agency pitch
Nextlevel Media Ventures joins hands with OYO workspaces
Nextlevel will be selling complete media inventories at OYO Workspaces across Delhi, Gurgaon, Mumbai and other cities
Vedantu gives students a chance to be on KBC hot seat
Vedantu, which is the 'co-powered by' sponsor, is encouraging participation for ‘Student Special Week’
Four new shows help Star Pravah clock 292 million impressions in Maharashtra & Goa
The performance has been powered by the return of original content in July -- Sukh Mhanje Nakki Kay Asta, Jai Deva Shree Ganesha, Phulala Sugandha Maticha and Mulgi Zali Ho
Amazon's Great Indian Festival begins Oct 17
Prime members to get 24 hours early access starting October 16
Reliance Jio partners with USP Studios to strengthen kids content
Jio users will now have access to eight edutainment apps
How DT Next's sampling innovation made Levista the newspaper companion
Ninan Thariyan, CEO, DT Next & Shriram Sanjeevi, VP, Levista Coffee on how the brand got coffee drinkers to brew Levista Coffee along with reading their morning newspapers
Bumble launches new digital initiatives to facilitate conversations around dating
Announces its first ever podcast ‘Is Romance Dead?’ in India
Reckitt Benckiser's BSI campaign pledges to double social investment to £20 million
The campaign promoting health and hygiene has improved the lives of 14 million people in India through several initiatives
Custom-built ad formats drive engagement and performance: Outbrain
Outbrain continues to build an approach through established platforms and traditional publishers in India
FLYX rolls out 'Sharelist' feature to showcase movie and show recommendations
The feature is available for both Android and iOS users
Star Vijay launches Tamil music channel Vijay Music
Vijay Music is a 24/7 music channel focused on the new generation of Tamil music lovers
Retailers Association of India elects Bijou Kurien as Chairman
Kulin Lalbhai, ED, Arvind Ltd., has been named the Vice Chairman
Flipkart & Fynd collaborate to help brands list and sell products digitally
Fynd's merchants can activate their physical stores on the Flipkart marketplace, place their products in front of a bigger audience, and manage inventory and orders within Fynd
Omnicom launches end-to-end commerce practice 'Transact'
Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels
MHA drafts COVID safety guidelines for movie theatres & multiplexes
The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding
Inflection Point Ventures & Moneycontrol launch Pitch Right
Pitch Right is a competitive initiative for high potential startups to secure funding
JetSynthesys fully acquires mobile game development studio Nautilus Mobile
With this acquisition, JetSynthesys now has a community of over 1 crore monthly active users (MAUs)
Lenskart launches new campaign that captures the spirit of cricket
In its latest series of ads, Lenskart.com plays on the word ‘Ghati’ to represent its dual meanings
LinkedIn rolls out 'Stories' feature in India
The function will enable users to share images and short videos of their everyday moments from work
70% of our spends are on social & digital marketing this IPL: Subish Sudhakaran, Titan
Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019
Covid-19 derails traditional pitches
Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth
How non-Metros accelerated OOH activations in the lockdown
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
In the first month of acquisition, WhiteHat Jr's revenue run rate was $220M: Karan Bajaj
Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate doubling month-on-month after acquisition by BYJU'S and teaching math along with coding to students
'We are moving towards a digital world, and hence must go beyond traditional boundaries'
Harish Shriyan and Amit Ray, the new Executive Directors of Network Advertising, talk about their new roles at the agency, at what has been a hugely challenging time for the media and ad industry
RIL’s calling off deal with Sony, a strategic re-think for digital focus?
Since Jio has become a content powerhouse, Reliance now sees more strategic value in keeping a controlling stake in it