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Odisha: 'The Sky Now Lies to us': Changing Rainfall Patterns Erasing Koraput’s Traditional

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In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.

e4m Staff Nov 20, 2025 1:58 PM

Marketing is not done with fear: Rasika Prashant, Tata Soulfull

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At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey

Shantanu David Mar 22, 2024 9:05 AM