Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting

Shantanu David Feb 3, 2023 8:59 AM

Produced by MissMalini Productions and streaming on Voot, the show's line-up includes celebrity guests like Saif Ali Khan, Ananya Panday, Ali Fazal & Richa Chadha, and many more

exchange4media Staff Aug 9, 2021 5:44 PM

The agency has kickstarted this research-based approach for Bosch's dishwasher campaign

exchange4media Staff Oct 7, 2020 5:33 PM

Guest Column: Malini Agarwal, Founder & Creative Director of MissMalini, writes why even in today’s challenging scenario, we should inject kindness and empathy into what we post on social media

Malini Agarwal Jul 17, 2020 8:52 AM