Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
Produced by MissMalini Productions and streaming on Voot, the show's line-up includes celebrity guests like Saif Ali Khan, Ananya Panday, Ali Fazal & Richa Chadha, and many more
The agency has kickstarted this research-based approach for Bosch's dishwasher campaign
Guest Column: Malini Agarwal, Founder & Creative Director of MissMalini, writes why even in today’s challenging scenario, we should inject kindness and empathy into what we post on social media