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'Our new campaign captures the revolution that is driving a change in our desires'

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Mohua Das Gupta, Head - Marketing, Tata CLiQ Luxury, talks about the thought behind their new campaign, marketing strategies and more

Tanzila Shaikh Feb 27, 2023 9:33 AM

Recognizing the power of blending content with commerce

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Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix

Mohua Das Gupta Jun 20, 2022 8:39 AM