Infidigit gets Kiran Nair as VP-Digital Growth
Nair has previously worked for top agencies like Publicis Convonix, Logicserve and NP digital
Date-wise News
Aaj Tak elevates Anuj Khare to Editor (Digital)
Before starting his innings at Aaj Tak, Khare was working as Editor (Digital) at Zee Media.
Dabur Meswak launches 'Toothy Tales' to initiate dental health awareness in kids
The primary objective of Toothy Tales is to initiate younger audiences into the brand conversation while creating an IP that sustains those conversations over an extended period of time
HiveMinds onboards new clients HomeLane and Zydus Lifesciences
The agency will be spearheading customer acquisition for HomeLane: India's finest - personalized home interiors and ecommerce growth for Zydus Lifesciences
Inspira Enterprise appoints Bharati Sudhir as CMO
She was previously with IBM
Neel Jadhav named VP and Head of Marketing at Katonic.ai
Prior to this, he held senior marketing positions at ONDC, Akasa Air, VFS Global, Jet Airways and Godrej
Ipsos India announces key leadership changes
Vincy Jathanna, Shailesh Tiwari and Karthik Kankanhalli have been appointed to the leadership team
HDFC Life cracks the case of 'The Missing Dulha'
The ten-film campaign humorously captures the pre-wedding shenanigans of Indian families while driving home the importance of life insurance
Taboola beta tests integrating generative AI like ChatGPT to its ad platform
The move will help revolutionise ad creation for advertisers
Radio City & Alike.io to fly lucky listeners to Dubai for an all-paid trip with RJ Ginnie
The trip is set to take place on March 15
Kareena Kapoor asks parents to make the right decision about vaccination in GSK's campaign
The actor will headline the pharma company's digital campaign
Vi App forays into esports
The app has partnered with esports start-up Gamerji
MLA Ashish Shelar on ENBA jury panel
Shelar is currently serving as the Bhartiya Janata Party Mumbai president
CEAT named Strategic Timeout Partner to Women’s Premier League
This will be a three-year contract for the brand
Pepsi onboards Ranveer Singh as brand ambassador
The association is part of the brand’s attempt at being the voice of the youth
Culture Round-Up: ‘Pathan’, ‘RRR’ and Hindenburg dominate internet trends for January 2023
The trends are based on Starcom’s monthly report
DIAGEO India names Inderpreet Singh Sethi as national marketing & brand advocacy head
Prior to this, Sethi was Head of Marketing - AV at Samsung India
Dentsu Group President takes ‘corporate responsibility’ for Tokyo Olympics bid rigging
As per reports, Hiroshi Igarashi made the admissions during questioning by prosecutors
e4m India Brand Conclave tomorrow: Industry leaders to share success stories
To be held on ground from 10am onwards in Mumbai
iTV Network launches new digital platform NewsX Telugu
The portal will have a real-time update of news from across categories
IPL on TV helps garner mass reach at a scale, create positive impact: Shashank Srivastava
Srivastava, Executive Director at Maruti Suzuki India Ltd, talks of the impact of IPL and more
Surviving the algorithm: News publishers walk the tightrope as Google ‘updates’ hit hard
Publishers have been reworking their strategies after changes in the Google algorithm affect web traffic and revenue
'Our new campaign captures the revolution that is driving a change in our desires'
Mohua Das Gupta, Head - Marketing, Tata CLiQ Luxury, talks about the thought behind their new campaign, marketing strategies and more
L&K Saatchi & Saatchi bags JioMart’s integrated mandate
The agency will manage brand-building solutions, high-decibel tactical launches and also lead social media and content strategy
Decentralization paving the way for web3?
Digital leaders opine if data privacy and regulatory concerns are addressed, web 3 can continue to drive innovation and commerce
Mascot Monday: How a twirling girl helped Nirma outshine competition
The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy
Delhi-Mumbai expressway: A fast-track OOH route for brands
The 1,386-km long expressway gives brands the benefit of achieving total market coverage and reaching a wider audience in a short span
How AI marketing tools can help SMEs & start-ups take the big leap
In today’s edition of e4m TechTalk, we explore the untapped potential of technology by SMEs and start-ups in India and what tools will help them reach maximum audience