A total of nearly 10,000 influencers with some of the most popular celebrities are brought together by the brand for the new campaign
Prior to this, Chandel has been instrumental in scaling a number of brands such as Pipa Bella
Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign
The two-month-long campaign was carried out in a phased manner where influencers from across social media were roped in
The campaign ran across Facebook, Instagram and other social media platforms