This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
The #HealthyMomsForHealthyHomes campaign highlights that a mother’s wellbeing is essential for a healthy and happy family
Conceptualized by AutumnGrey, the #MaaIsMoreThanACook campaign brings out a quirky take on mothers being defined by their cooking capabilities
As part of the #MyEnergyMaaEnergy campaign, users were asked to share photos with their moms, which were then converted into caricatures
The film by Hotstuff focuses on small pieces of advice given by mothers
Conceptualized by L&K Saatchi & Saatchi, the Mother's Day campaign will be launched exclusively on Facebook, Instagram and YouTube
A special 5-day campaign was exclusively designed by ShareChat from 9th-13th May 2020 to celebrate Mother’s Day across 15 languages
The video, showcasing the gentle moments between mothers and their babies, was launched on the Best For Baby channel on YouTube as well as on Facebook and Instagram
The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself
The campaign has been rolled out across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn
The digital campaign, conceptualised and executed by Dentsu Impact, sheds light on the issue of sexual domestic assaults during the COVID-19 lockdown
As part of the initiative, a video has been released by the app where seven Likee creators from different parts of the country came together to talk about their mothers
The campaign was conceptualised and executed by WATConsult
The #IAmEnough campaign has been conceptualized by Momspresso
As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones
ConceptualiSed by Leo Burnett India, the film salutes mothers on the frontline of the COVID-19 crisis
Through this campaign, the brand revisits all the virtues our mother taught us
As part of the 5-day celebration, the social media platform will be driving exciting campaigns every day with a different theme