MMRC grants branding rights to 5 Metro 3 stations
Reports say that the non-fare revenue generated from the exercise is pegged at Rs 40 crore annually
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MMRDA invites bid for advertising rights for upcoming Mumbai Metro's Line 2A
The licensing of branding rights will be given for Line 2A and 7 stations, for five years
Brands get a chance to prefix names to station names as part of MMRCL's bid for Line 3
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more