6th Annual Vijay Television Awards on April 11
Prior to the awards, there will be a prelude of exclusive events which will be telecast, every Sunday afternoon on Star Vijay
Date-wise News
Vivo returns as IPL’s title sponsor
Vivo is back as the title sponsor of IPL and that is very encouraging and exciting for us, Vivo India Director Brand Strategy Nipun Marya has reportedly said
ZEE5 launches ‘Any Time Manoranjan’ campaign
Starring Shraddha Arya and Tejashri Pradhan, the campaign will be launched in various languages - Hindi, Marathi, Tamil, Telugu, Kannada and Bangla
Netflix India testing Mobile+ plan priced at Rs 299/month
Under this plan, subscribers will be able to watch its shows and films in high definition on a single screen at a time
Election coverage of ABP Ananda’s YouTube channel clocks over 7 million views
The view count has been recorded till March 7, according to Pepper Media—YouTube
Sanjay Kaul moves on from Impact Communications
Nidhi Singh will be the new CEO and Kalpana Raina will take the role of COO
Mitron names Bhawin Jagad as Director of Product Design
In his new role, Bhawin will lead the development of new product designs while working on improving existing designs
CNN International to broadcast documentary on modern day slavery
Produced by The CNN Freedom Project in collaboration with Kulczyk Foundation, 'Silk Slaves' explores how as many as 8 million people around the world are ensnared by bonded labour
Messi found greatest admirer in his grandma, reveals Budweiser 0.0 in murals of tribute
To celebrate the footballer’s greatness, Budweiser 0.0 has rolled out a 360-campaign, part of which is a series of murals at iconic locations in Mumbai and Delhi
Enterr10 Television Networks elevates Shrutish Maharaj as Group Chief Business Officer
Maharaj had joined Enterr10 in August 2020 as Chief Business Officer to lead the revenue and strategy business for the regional cluster of the network
Mavcomm to work with MSME on SFURTI scheme
Scheme of Fund for Regeneration of Traditional Industries (SFURTI) is an initiative by Ministry of MSME to promote Cluster development
Singapore-based video sharing platform Lomotif set to enter India
Lomotif, which is seen as a TikTok rival, was recently acquired by Zash Global Media
Mondelez to back 5Star Oreo launch with 360-degree integrated marketing campaign
The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity
Digital Refresh Networks bags digital mandate for Kisan Konnect
The agency will be offering a digitally-driven holistic approach to the farmer producer company, right from planning, content, and creative making to influencer marketing
RAM Ratings for Week 2’21-Week 5’21: Fever FM leads in Mumbai, Delhi
Radio City led in Bangalore whereas Radio Mirchi topped in Kolkata
Kartik Aaryan roped in as brand ambassador for Bata India Limited
The actor will be seen in a series of advertisements across television, digital and other mediums
Colors Tamil to air world television premiere of Aval
The horror hit will be telecast on Sunday, 14th March 2021, at 4 pm only on Colors Tamil
BeanstalkAsia bags integrated marketing communications mandate for JGF's Milk Magic
The agency will enhance JGF's visibility in the Indian B2C market through digital marketing, nurturing corporate and brand reputation through public relations, among others
MIB, MeitY officials to brief IT committee on new guidelines for digital platforms
The briefing is scheduled for 15th March, 3 pm
Dao EV Tech names Hunk Golden and Media as official PR agency in India
The mandate will encompass overall public relations services
Aaj Tak fights rumour mongering in new film of 'Sabse Tez' campaign
The third film of the campaign directed by Pradeep Sarkar stars Aaj Tak anchor Anjana Om Kashyap
Trell in talks to raise $25-30 million: Reports
The valuation is nearly double from August last year when it raised $11.4 million from investors led by KTB Network
NBA writes to Google for share in ad revenue
In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure
12 TV & 10 digital sponsors for IPL 2021– Star & Disney India off to a good start
According to an industry source, the broadcaster will be charging Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs 13.6 lakh per 10 seconds from associate sponsors
No 'Normal': Can HUL’s decision to drop the word lead others to advertise with conscience?
Industry watchers contend that with a behemoth like HUL taking a stand, other brands should follow suit and watch their words
Opposition leaders are flouting Covid rules in Mumbai: Mayor Kishori Pednekar
Pednekar was speaking to Kailashnath Adhikari, MD, Governance Now, during the webcast of the Visionary Talk series
Agility, Resilience and Perseverance is the name of the game: Varsha Chainani
Chainani, Sr. VP, Group Communications, Mahindra & Mahindra, outlined that mentoring and coaching mid-career women can help them propel their careers, in the 2nd edition of ‘Women Achievers Series’
‘Post the IPL TV campaign, viewers started associating upGrad with specialization’
Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals
MMRDA invites bid for advertising rights for upcoming Mumbai Metro's Line 2A
The licensing of branding rights will be given for Line 2A and 7 stations, for five years
Will 5G services in India disrupt satellite TV viewing?
Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies