nambi-narayanan

Valentine's Day: Self-love and singletons at the heart of brand campaigns this year

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There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year

Tanzila Shaikh Feb 13, 2024 8:24 AM

Nambi Narayanan explains Cadbury 5 Star's time-defying plan to 'erase' Valentine's Day

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On the 14th of February, Cadbury's volunteers will embark on a mission to fast-forward the day from their timelines, through an event that will be live-streamed

e4m Staff Feb 2, 2024 2:02 PM