As we reflect on the historical contributions of radio, we recognize its enduring impact on gender equality and the vital role it continues to play in shaping our society
The campaign was launched across various social media platforms on February 12, 2024
'Kartik is the ideal representative for Urbn, amplifying the brand's vision of making innovative and convenient products accessible to everyone,' said the company
At the Radio Festival 2024, industry players discussed the changing representation of women in leadership roles in the radio industry
Manash Chakraborty was earlier with NDTV Group
As part of the mandate, The Content Lab will oversee Akasa Air's social media marketing, digital initiatives, and content creation duties
A growing preference for music streaming, podcasts and personalized content on smart devices is enabling radio advertisers with more insights and precise targeting opportunities
The study by Toluna mentions that 80% of respondents claim that they regularly listen to radio
Shishir Mishra has over 24 years of experience in the automotive and banking & financial services industry
In her role, Shruti Gupta will head Visa’s business and corporate solutions including Commercial Solutions, Integrated Money Movement and Visa Government Solutions
The packages and offerings have been designed to help advertisers across the board, irrespective of objective, category, and scale of business
Vaibhav Nagpal joins from Hungama Digital Media Entertainment
Digital to contribute 57% of ad revenue this year, says the report
The network claims that it is the highest ratings among all seasons of Bigg Boss Kannada
On World Radio Day, industry players share with e4m that radio can bring in a surprise element to keep the GenZ hooked
Guest Column: Community Radio Stations have transformed into hubs of mobilization, communication and cultural celebration, writes Archana Kapoor, Founder Director of The Radio Festival
RadioMango Mixtape is an informal and interactive music event where musicians present their songs along with the stories behind them
Pinkvilla’s awards extravaganza, which has been enchanting global audiences since 2022, is set to radiate in a new and captivating format
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
Guest Column: Prashant Dhar, Director - Marketing, A. O. Smith India, writes why being differentiated and relevant online for brands is more vital than ever before
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India as a market and more
Amitabh Kant is the former Chief Executive Officer of NITI Aayog and presently G-20 Sherpa of India
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts