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The new marketing mantra: Going big with micro-influencers

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These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium

Tanzila Shaikh May 16, 2023 9:08 AM

Nano Influencers: A not-so-nano tool contributing approx 20% to influencer marketing

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According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM