Kevin Hart wins Cannes Lions Entertainment Person of the Year Award 2023
The award will be presented to Hart at the Cannes Lions Entertainment Person of the Year Seminar
Date-wise News
See the world through a new lens, says OnePlus in latest brand campaign
The brand has released the film 'Capture Beyond Boundaries' shot entirely on the OnePlus 11 5G
Ranbir Kapoor, Kesari Lal Yadav headline Rupa Jon's new OOH campaign
The campaign has been implemented by Connect OOH
BioPrime AgriSolutions awards creative mandate to deQollab
deQollab has been appointed to enhance BioPrime’s corporate reputation, amplify brand visibility and support the brand's strong expansion drive in India
Three Percent Collective hires Amit Bidholia as Business Head
Previously, he worked with Alchemlife Pvt Ltd as General Manager, Marketing
Six Degrees BCW named communications AOR by Niva Bupa
The agency will leverage its strong media connections and experience with financial institutions and insurance companies to do justice to the mandate
ABBY One Show Awards 2023 unveils shortlist of Creative ABBY
This year 181 companies entered the Creative ABBY 2023 out of which a total of 110 companies were shortlisted after the first 2 rounds
NuRe Bharat launches app to connect brands, advertisers and consumers
‘PIPOnet’ will allow the advertisers to connect deeply with the people of Bharat across Tier 1, 2, and 3&4 towns of India
CSK fans get a clarion call from Sunfeast Supermilk Biscuits
The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase
Axis My India and GetafixM Partner to build Consumer Insights Consulting Practice
The partnership aims to resolve brands pressing business problems
V360 Group celebrates women’s dual roles this Mother’s Day
The company has rolled out its monthly cycle flexibility policy
How contextual advertising influences brand marketing in the cookie-less future
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
Licious ups the game of drool & crave with new campaign
The campaign also has a quirky jingle
PR Pundit rolls out ‘Alchemy’ for young communications practitioners
The annual initiative marks PR Pundit’s silver jubilee
Adfactors PR trains 1,000-plus employees in ChatGPT, AI tools
The training programme was curated and executed in consultation with the School of Communications and Reputation
Mondelez India signs AdGlobal360 for e-comm retail analytics & digital shelf mgmt
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
Shemaroo Entertainment’s revenue from operations up 46% YoY
The company has reported 94% YoY rise in EBITDA
Mother’s Recipe celebrates #TasteofMothersLove
The campaign is Live on multiple digital platforms
Swiss Beauty onboards Taapsee Pannu as brand ambassador
Pannu has signed up with the makeup brand to help them connect with modern-day audiences
Gillette Venus says ‘ooohhh without ouch’ in new TVC with Ananya Pandey
The campaign has been conceptualized by Grey India
Dentsu appoints Prerna Mehrotra as Chief Client Officer for APAC
Apart from the newly created role, Mehrotra will continue to be CEO, Media - APAC
TCL launches #PitchPerfectView campaign with Sunrisers Hyderabad
The #PitchPerfectView aims at strengthening the market position of TCL in the Indian TV industry
Westlife Foodworld of McDonald's elevates Amit Jatia as Chairperson
Smita Jatia has been appointed Vice Chairperson
Parliamentary panel asks OTT players to refrain from showing obscene content
The issue of bringing OTT under the Cinematograph Act was also brought up in the meeting with the standing committee
Nokia's HMD Global Oy names Ravi Kunwar as Head of India ops
Kunwar was earlier HMD's VP for APAC and China
Rediffusion appoints Divyanshu Bhadoria as Chief Strategy Officer
He was earlier with Wieden + Kennedy
Amazon lays off at least 500 in India
The departments that saw pink slips were Amazon Web Services, HR and support functions
Latin Quarters’ releases Mother’s Day digital campaign #DearMaa
The campaign honours unconventional journeys of motherhood
Nimrat Khaira headlines Jeevansaathi’s AI-driven campaign
The campaign will enable soon-to-wed couples to receive personalized video invites featuring Khaira
Rishi Sen joins Digitas India as Senior VP and Business-Head West
Prior to this, he was with Jack in the Box Worldwide
How ‘Mann Ki Baat’ aids radio broadcasters and brands to expand reach
The programme addresses local issues and has a high relevance across age groups, note experts
Behind Wondrlab’s Cannes Lions Entries: The Unheard Playlist & Artificial Love
Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance to win at the festival of creativity
The new marketing mantra: Going big with micro-influencers
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
e4m OOH Conference 2023 to explore the future of digital OOH advertising on Day 2
Industry heads will discuss the growth, challenges and opportunities of the evolving digital OOH ecosystem on May 18
Neeraj Vyas: The captain at the helm of SET
Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET, SAB, PAL and Hindi movies
Before motherhood, my idea of success was one-dimensional: Jennifer Pandya
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally