Nimbooz and Mithila Palkar engage consumers with tongue-twister challenge
Instagram creator Zaid Darbar, actors Barkha Singh and Sanya Malhotra have also taken the challenge
nimbooz
Mithila Palkar rides a refreshing wave in 7UP Nimbooz ad
The campaign will be amplified with a 360-degree surround across television, digital, outdoor, and social media