In latest digital campaign, OkCupid asks what ‘Love Is’
Conceptualized by Taproot Dentsu, the campaign features four short films
okcupid
Millennial India is an #AllyOfLove, finds OkCupid
Dating app OkCupid has launched a new campaign #AllyOfLove
MediaDonuts partners with Match Group as marketing, ad sales partner for India & SE Asia
MediaDonuts to handle Match Group’s portfolio of dating apps, including Tinder, OkCupid and Match
Dentsu Webchutney to handle Digital & Creative mandate for OkCupid India
The account was won following a multi-agency pitch and will be serviced out of the agency’s Bengaluru office
We facilitate 25K coffee dates per week in India: Shruti Gupta, Brand Manager – OkCupid
Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app