Authors
Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.
Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis
Anjali Thakur Apr 21, 2020 9:17 AM
Shukla, the Group Chief Marketing Officer for Muthoot Pappachan Group, speaks about the brand’s COVID-19 strategies and importance of keeping customers first even during a crisis
Anjali Thakur Apr 17, 2020 8:38 AM
Purohit, Head of India Originals, Amazon Prime Video, on how the streaming platform has an edge over other content creators and how female-centric content is changing the way women are perceived
Anjali Thakur Apr 16, 2020 12:59 PM
The app recently launched a digital campaign wherein it has been providing quirky wallpapers to all ZOOM users
Anjali Thakur Apr 14, 2020 8:58 AM
With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth
Anjali Thakur Apr 14, 2020 8:33 AM
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns
Anjali Thakur Apr 13, 2020 8:28 AM
The civic body has currently waived off the fee for the month of April and has also agreed to bear the printing charges
Anjali Thakur Apr 10, 2020 8:06 AM
Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media
Anjali Thakur Apr 8, 2020 8:58 AM
With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth
Anjali Thakur Apr 7, 2020 8:30 AM
Upasana Taku, Co-founder & COO, MobiKwik, talks about their community initiatives #LeadBoldly & #StopTheSpread, coping during COVID-19 and the newly launched Coronavirus insurance
Anjali Thakur Apr 6, 2020 8:52 AM
While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis
Anjali Thakur Mar 31, 2020 8:34 AM
Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value
Anjali Thakur Mar 31, 2020 8:32 AM
At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards
Anjali Thakur & Sanstuti Nath Mar 26, 2020 8:38 AM
In a letter written to the Union Ministry of Civil Aviation, the Federation of Airport Media Owners said that the sector was beset by the slowdown & liquid cash crunch even before the pandemic
Anjali Thakur Mar 25, 2020 9:13 AM
The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it
Anjali Thakur Mar 24, 2020 8:20 AM
The campaign urges people to wash their hands and avoid physical contact due to the outbreak of COVID-19
Anjali Thakur Mar 23, 2020 8:18 AM
In a chat with e4m, Gupta, the Chief Marketing Officer of EazyDiner, discussed the growth prospects for the brand, its marketing mix & COVID-19 concerns marring the dining-out experience
Anjali Thakur Mar 20, 2020 8:04 AM
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM
The General Manager - Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, Kaul takes us through the brand’s comprehensive media plan since Dena Bank & Vijaya Bank amalgamated with it
Anjali Thakur Mar 17, 2020 8:24 AM
Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training
Anjali Thakur Mar 11, 2020 8:32 AM
According to The Reykjavik Index for Leadership survey, India’s acceptability of both men and women in leadership positions for defence is higher than the global average
Anjali Thakur Feb 28, 2020 8:34 AM
Ranchi Airport, for the first time, has been tendered for advertising rights, confirmed Shashi Kumar Chaudhary, founder, Century OOH
Anjali Thakur Feb 26, 2020 1:31 PM
In a chat with exchange4media, Mahendra Dev Dixit, Director, Sigma Trade Wings sheds light on the growth strategy, trends in the OOH industry and more
Anjali Thakur Feb 24, 2020 1:46 PM
Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app
Anjali Thakur Feb 19, 2020 8:29 AM
Madhwani, Co-founder, Woohoo Screens, shares about the brand's journey and how DOOH has helped the brand reach its targets
Anjali Thakur Feb 14, 2020 3:50 PM
Gupta, CEO of The Max and MD of Tribes Group, sheds light on the driving force behind the company, their targeted clientele and the key focus of Tribes in 2020
Anjali Thakur Feb 10, 2020 8:41 AM
The communications agency has named Cape and Untap Performance as the brand new enterprises under its banner
Anjali Thakur Feb 6, 2020 8:22 AM
In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year
Anjali Thakur Feb 3, 2020 8:29 AM
Harsh Vardhan Mahipal, the founder of TaxiTop Media, tells us how their distinguished approach has helped in boosting the growth of the company
Anjali Thakur Jan 29, 2020 8:38 AM
Shashi Kumar Chaudhary, Founder of Century OOH, tells us what gives the company an edge over other media players in Eastern India
Anjali Thakur Jan 28, 2020 8:52 AM
Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more
Anjali Thakur Jan 23, 2020 9:42 AM
CEO Katial lists the factors - from hyper-personalisation to AI - that could drive OTT players in 2020
Anjali Thakur Jan 23, 2020 7:44 AM
The state is utilising all avenues of marketing & advertising such as digital, OOH, Radio, TV, social media to promote the latest campaign
Anjali Thakur Jan 22, 2020 10:44 AM
With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain
Anjali Thakur Jan 21, 2020 9:19 AM
Jain, co-founder CupShup, tells us about the company’s Y-O-Y growth, plans for 2020 and why they are the best media fit for modern branding problems
Anjali Thakur Jan 16, 2020 9:20 AM
Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters
Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM
Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry
Anjali Thakur Jan 8, 2020 8:59 AM
The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India
Anjali Thakur Jan 7, 2020 8:36 AM
The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020
Anjali Thakur Jan 6, 2020 8:38 AM
Before the launch of the movie, Sony Pictures and its outdoor agency Raya Media leveraged a 3D outdoor display to grab eyeballs
Anjali Thakur Dec 30, 2019 8:07 AM
Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to download and binge watch during their commute
Anjali Thakur Dec 26, 2019 8:45 AM
App-based ride-hailing services such as Ola and Uber were disrupted across Uttar Pradesh after the state government ordered a suspension of mobile Internet
Anjali Thakur Dec 24, 2019 8:29 AM
Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore
Anjali Thakur Dec 23, 2019 8:24 AM
The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts
Anjali Thakur Dec 18, 2019 7:51 AM
Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city
Anjali Thakur Dec 17, 2019 8:18 AM
Industry leaders share insights on the key events that influenced the OOH industry
Anjali Thakur Dec 16, 2019 9:28 AM
Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering
Anjali Thakur Dec 6, 2019 8:46 AM
Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on the move
Anjali Thakur Dec 4, 2019 9:19 AM
National Green Tribunal has notified the Election Commission of India that political parties must use only eco-friendly material for OOH campaigns
Anjali Thakur Nov 15, 2019 7:36 AM
Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash
Anjali Thakur Nov 13, 2019 8:29 AM
At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition
Anjali Thakur Nov 8, 2019 8:32 AM
BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts
Anjali Thakur Nov 4, 2019 8:09 AM
SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data
Anjali Thakur Nov 1, 2019 7:30 AM
While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well
Anjali Thakur Oct 29, 2019 8:49 AM
Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months
Anjali Thakur Oct 24, 2019 9:15 AM
Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season
Anjali Thakur Oct 21, 2019 8:46 AM
Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies
Anjali Thakur Oct 15, 2019 9:12 AM
The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more
Anjali Thakur Oct 9, 2019 8:42 AM
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts
Anjali Thakur Oct 4, 2019 8:27 AM
OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India
Anjali Thakur Oct 3, 2019 8:33 AM
In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections
Anjali Thakur Sep 30, 2019 8:42 AM
Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience
Anjali Thakur Sep 24, 2019 8:17 AM
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
Anjali Thakur Sep 23, 2019 8:44 AM
OTT platforms such as AltBalaji, Zee5, Shemaroo are not just investing in OOH but also concentrating on creativity with newer formats like DOOH to reach target audience
Anjali Thakur Sep 13, 2019 8:23 AM
Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive
Anjali Thakur Sep 12, 2019 8:42 AM
As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more
Anjali Thakur Sep 9, 2019 8:05 AM
Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app
Anjali Thakur Sep 4, 2019 8:10 AM
The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles
Anjali Thakur Sep 3, 2019 8:25 AM
Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2
Anjali Thakur Aug 29, 2019 7:50 AM
Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years
Anjali Thakur Aug 28, 2019 9:17 AM
Senior Vice President, Haier India, shares that their marketing budget for 2019 is Rs 100 crore
Anjali Thakur Aug 28, 2019 8:36 AM
Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years
Anjali Thakur Aug 27, 2019 8:29 AM
Singh, Head, E-commerce and Sales-Business, SPPL, spoke to us about how being high-end yet affordable smart TV sellers in India has worked well for the brand
Anjali Thakur Aug 22, 2019 7:57 AM
As per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwali and Navratri
Anjali Thakur & Nafisa Shaheen Aug 21, 2019 9:14 AM
What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?
Moumita Bhattacharjee & Anjali Thakur Aug 14, 2019 8:31 AM
Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any OOH campaign
Anjali Thakur Aug 9, 2019 8:21 AM
The Managing Partner of Signpost India says authorities are now realising that OOH players should not be seen as only revenue generators, but as partners in the development of city infrastructure
Anjali Thakur Aug 7, 2019 8:41 AM
Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more
Anjali Thakur Aug 2, 2019 8:24 AM
Zomato’s reply to a man who asked for order cancellation as the designated rider was a "non Hindu" is winning the internet, and hearts of everyone
Anjali Thakur & Nafisa Shaheen Aug 1, 2019 8:36 AM
Brands are using in-cinema advertising to gain the attention of the audience, which is usually not distracted by cell phones and social media in movie theatres
Anjali Thakur Aug 1, 2019 7:10 AM
Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more
Anjali Thakur Jul 31, 2019 8:59 AM
The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media
Anjali Thakur Jul 26, 2019 8:36 AM
Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business
Anjali Thakur Jul 25, 2019 8:27 AM
The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets
Anjali Thakur Jul 23, 2019 8:24 AM
Any app that asks for biometric data inputs creates data privacy concerns, say cyber experts
Anjali Thakur Jul 22, 2019 8:41 AM
Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19
Anjali Thakur Jul 17, 2019 7:44 AM
Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors
Anjali Thakur Jul 16, 2019 8:26 AM
Sanjay Gupta, CEO of Jagran Group, on the successful IRS results and their strategy going forward
Anjali Thakur Jul 15, 2019 8:20 AM
Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career
Anjali Thakur Jul 12, 2019 8:38 AM
Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'
Anjali Thakur & Dolly Mahayan Jul 11, 2019 8:37 AM
Industry experts share their insights on what led to the jump in spends by the government in the OOH medium
Anjali Thakur Jul 10, 2019 8:28 AM
While some say any data that's convertible into intelligence is welcome, others feel BARC should have consulted the stakeholders
Anjali Thakur Jul 9, 2019 8:10 AM
Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns
Anjali Thakur Jun 27, 2019 8:43 AM
Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games
Anjali Thakur Jun 26, 2019 8:46 AM
Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online
Anjali Thakur Jun 25, 2019 8:43 AM
According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns
Anjali Thakur Jun 25, 2019 8:32 AM
The logo of ‘Red Indies' was launched in Delhi on World Music Day on Friday
Anjali Thakur Jun 22, 2019 12:24 PM
This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day
Anjali Thakur Jun 21, 2019 9:29 AM
From selling yoga kits to launching special apps, brands are investing heavily to encash the day
Anjali Thakur & Nafisa Shaheen Jun 21, 2019 8:48 AM
Krishnakumar P, Dell’s Senior VP and General Manager, Asia Pacific-Japan, & Ritu Gupta, Marketing Director, Consumer & Small Business, Dell India & ANZ, talk about the company’s latest offerings
Anjali Thakur Jun 20, 2019 8:42 AM
Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI
Anjali Thakur Jun 18, 2019 8:46 AM
#GermanyCheersForIndia campaign celebrates the spirit of sportsmanship through cricket, says Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars India
Anjali Thakur Jun 14, 2019 8:42 AM
After Yuvraj Singh announced his retirement from international cricket, experts believe this wouldn't have much impact on his endorsements
Anjali Thakur Jun 12, 2019 9:04 AM
According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact
Anjali Thakur Jun 11, 2019 8:15 AM
Experts say younger celebrities help brands cash in on their freshness and are also less expensive
Anjali Thakur Jun 6, 2019 8:07 AM
We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident
Anjali Thakur Jun 4, 2019 8:37 AM
Abhishek Ganguly, Managing Director, Puma India tells us how the brand is planning to go big in terms of brand visibility for the ICC World Cup 2019
Anjali Thakur May 30, 2019 8:39 AM
In the first half of 2019, Hollywood releases like ‘Avengers: Endgame’, ‘John Wick: Chapter 3’ and ‘Aladdin’ ruled Box Offices in India, say trade analysts
Anjali Thakur May 29, 2019 8:17 AM
While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH
Anjali Thakur May 27, 2019 9:10 AM
Manisha Lath Gupta, Head of Marketing, Uber India and South Asia, talks about the latest campaign, roping Virat Kohli as brand ambassador and more
Anjali Thakur & Priyaankaa Mathur May 25, 2019 9:03 AM
From Samsonite to Zomato and MTV, several brands were seen launching campaigns asking citizens to exercise their right to vote
Dolly Mahayan & Anjali Thakur May 22, 2019 8:55 AM
Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity
Anjali Thakur May 17, 2019 9:11 AM
Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition
Anjali Thakur May 16, 2019 8:16 AM
Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts
Anjali Thakur May 15, 2019 8:29 AM
To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center
Anjali Thakur May 14, 2019 9:12 AM
Brands such as Zomato, Amazon, Paytm and SBI General Insurance have come forward to help those hit by the cyclone in whichever ways they can
Anjali Thakur May 13, 2019 8:43 AM
From Rajnigandha Pearls to Lavie, Manyavar Mohey and Colgate, the Bollywood star has several endorsements in her kitty
Anjali Thakur May 2, 2019 11:38 AM
The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media
Anjali Thakur May 2, 2019 8:20 AM
Marketers these days consider social media influencers more lucrative than organic search and paid marketing
Anjali Thakur Apr 30, 2019 8:37 AM
Among the English dailies, while TOI has retained the number one spot, The Hindu is at the second position followed by The Economic Times
Anjali Thakur Apr 29, 2019 8:30 AM
Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others
Anjali Thakur Apr 24, 2019 9:06 AM
With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India
Anjali Thakur Apr 24, 2019 8:37 AM
BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos
Anjali Thakur Apr 23, 2019 8:35 AM
Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In
Anjali Thakur Apr 18, 2019 8:13 AM
Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more
Anjali Thakur Apr 16, 2019 8:36 AM
Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach
Anjali Thakur Apr 15, 2019 8:15 AM
Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more
Anjali Thakur Apr 8, 2019 8:56 AM
Chakrabarti, Managing Director at Faber-Castell spoke about the company’s journey in the Indian market, their latest campaign and more
Anjali Thakur Apr 2, 2019 8:34 AM
Ashutosh Harbola, CEO & Co-founder of Buzzoka spoke about emerging trends, how social media influencers will shape the elections, new-age influencers and more
Anjali Thakur Apr 1, 2019 8:26 AM
Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament
Anjali Thakur Mar 29, 2019 9:00 AM
Kaushik, Vice President- Brand Experience, Blackberrys, talks about business post rebranding, marketing strategy, future plans and more
Anjali Thakur Mar 26, 2019 8:22 AM
Malhotra, Founder & Chief Executive Officer of Abundantia Entertainment, talks about the firm's growth as an independent motion pictures studio and how it plans to stand out amidst the clutter
Anjali Thakur Mar 25, 2019 9:05 AM
Natekar will be driving all strategic and growth objectives of Kidzania in his new role
Anjali Thakur Mar 19, 2019 1:54 PM
Alia, who turns 26 today, has some of the most lucrative endorsement deals in her kitty including Uber Eats, Nokia, Sunfeast Dark Fantasy, Capresse, Mango Frooti, Lux and Make My Trip
Anjali Thakur Mar 15, 2019 8:57 AM
Boke, Head-Marketing, Consumer Product Business, Tata Chemicals Ltd, talks about Tata Salt’s ‘Kumbh kay shravaan’ campaign, future plans and more
Anjali Thakur Mar 14, 2019 8:21 AM
Most welcome ban on images of serving defence personnel in campaign displays
Anjali Thakur Mar 13, 2019 9:08 AM
Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media
Anjali Thakur & Dolly Mahayan Mar 12, 2019 8:43 AM
Actors Ranbir Kapoor, Alia Bhatt, director Ayan Mukerji attend light-and-sound show where 150 drones make different formations from the Indian flag to the film’s title and logo
Anjali Thakur Mar 5, 2019 12:28 PM
Kaul, President- Consumer Business & CEO- Evok Retail at HSIL Ltd will give a valedictory address at the upcoming ninth edition of OOH Conference and Neon Awards
Anjali Thakur Mar 5, 2019 9:15 AM
Sah, Innovation Lead- Creative & Technology, Isobar, talks about storytelling in the digital era, content marketing trends and more
Anjali Thakur Feb 28, 2019 8:05 AM
At the 9th edition of NEONS OOH Conference and Awards, Banerjee will be speaking on ‘Value Proposition as an Instrument of Transformation.’
Anjali Thakur Feb 27, 2019 9:09 AM
Narasimhan, VP - Marketing and Communications, South Asia, Mastercard spoke about their latest sonic brand identity, the methodology and more
Anjali Thakur Feb 27, 2019 8:26 AM
Prasad, MD and CEO, SBI Card, spoke about SBI Card's new brand identity, the logo revamp and more
Anjali Thakur Feb 25, 2019 8:46 AM
Sancheti, CEO and Co-Founder of the brand spoke about his journey from OYO to Kreativ Street, the focus and how the company plans to stand out
Anjali Thakur Feb 22, 2019 9:11 AM
Prem Shankar Jha, Deputy Commissioner of South Delhi Municipal Corporation (SDMC), will be one of the key speakers at the upcoming 9th edition of OOH Conference and Neon Awards
Anjali Thakur Feb 21, 2019 8:18 AM
In 2018, the two-wheeler segment used the television medium to reach consumers and the most advertised two-wheeler brand was Honda Motorcycle & Scooter India
Anjali Thakur Feb 20, 2019 9:17 AM
The 9th edition of the awards for Outdoor Advertising and Digital Signage will take place on March 8
Anjali Thakur Feb 15, 2019 9:06 AM
At the 2nd edition of the Radio Festival held to mark World Radio Day, experts talk about staying on top in an ever-crowding broadcasting spectrum and diverse offering in digital
Anjali Thakur Feb 15, 2019 9:06 AM
