Changing consumer preferences around online searches
As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
online-search
Online commerce led to 533% growth in search for D2C brands in 2021: Google report
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
From ‘work from home jobs’ to ‘online course’: Here’s what India Googled in 2020
Google’s annual Year in Search report ‘India’s determined progress’ confirms the geographical expansion of new digital users in tier 2/3/4 locations and rural India