Bharat 24 unveils its logo
The official launch of the channel will coincide with the 75th Independence Day
Date-wise News
Joy Chakraborthy joins Zee Media as Chief Business Officer
Chakraborthy has close to three decades of experience in Media
Zee Media appoints Madhu Soman as Chief Business Officer, WION
Soman joins WION from Bloomberg LP where he was Head of Broadcast Sales, Asia-Pacific
Honasa Consumer appoints Pratik Mukherjee as Head of Brand Factory
Mukherjee will be based out of the head office in Gurgaon
TheSmallBigIdea conceptualizes anthem for Protinex campaign
The anthem ‘Tu hai Taaqat’ for the #ProteinPledge highlights the importance of adequate protein consumption
e4m Golden Mikes Radio Advertising Awards back with 10th edition
The award ceremony will honour radio stations, agencies and brands for their work done in the period between 1st March 2020 and 28th February 2022
‘I hope to be a changemaker and bring awareness on equal opportunities for people’
In this edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Rohit Kumar, Sr Executive - PR, Air Asia India, talks about podcasts becoming popular for keeping the narrative personal & impactful
Changing consumer preferences around online searches
As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
‘In 5 years, there will be a significant increase in revenues for Rage & ADK’
The CEO of the newly rebranded ADK Rage, JRK Rao, speaks to exchange4media about the deal with the Tokyo-based firm, and expansion into Japan
OLX Autos appoints The Glitch to handle digital mandate
The Glitch will be responsible for re-imagining OLX Autos online presence
Emmanuel Upputuru announces new venture - EFGH
Joyce Shepherd is the Co-founder of EFGH Brand Innovations
Punit Pandey, Chief Business Officer - 9X Media, moves on after 15 years
Pandey has been working in the M&E sector for over 30 years
Wunderman Thompson India appoints Jyoti Mahendru as Chief People Officer
Mahendru joins Wunderman Thompson from McCann Worldgroup India where she was Executive Vice President - HR
Bharat Media Group appoints Rohin Desai as National Media Buying Head
Desai will be based out of BMeG’s Mumbai office and report to CEO Anand Charles
Mavcomm Group names Noopurr R Chablani as VP – Business
Chablani comes with over 20 years of experience in Marketing Communication, Internal & External Communication, Digital Marketing, Brand Management and CSR
Madison Media Ultra wins media AOR of upcoming edu website 88Guru.com
The agency will handle the website’s traditional media and digital media mandate
Keventers launches pan-India campaign K.O.A.T
With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent
How Media.Monks aims to dominate APAC with the ‘Unreal Engine’
Robert Godinho, Managing Director, Media.Monks, says the future of content creation is 3D and virtual studios
Very few markets have the potential that India has at present: Arun Kumar, IPG
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
Ranveer Singh bares it all: Any love lost in the endorsement world?
Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to be a favourite in the endorsement market
'There is a positive shift in the representation of women in advertising'
At IAA: Voice of Change summit, a panel of industry experts discussed at length the portrayal of gender in advertising and how advertising must catch up with culture
Web 3.0 is your new marketing vertical, not just a PR gimmick
Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
Newsprint import from Russia in last 3 years stands at 34-39%: I&B Min
Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in 2020-21 and 2021-22