Opening of malls reopens opportunities for OOH owners ahead of festivals
OOH industry leaders share how they plan to bring back brands to malls
orienta-cine-advertising
Will OTT players rekindle their OOH connection post lockdown?
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Orienta buys exclusive media rights for large LED screens at City Centre1 Mall, Kolkata
The LED screens have been placed in the Kund area of Centre 1 Mall, Kolkata
The future of OOH is about being more interactive and experiential: Ketan Lakhani
Lakhani, Director of Orienta Cine Advertising, speaks about how his agency has expanded to 15 branches across the country and the trends & challenges in the OOH industry