Takpere, VP - Sales, Gupshup, delivered a special address on 'Delivering OTT experience directly to subscribers’ messaging app inbox' at e4m Streaming Summit 2022
ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films
30% of Disney+’s 94.9 million subscriber base in Q1FY21 from Disney+ Hotstar alone
Industry players say the prime focus is on driving consumer outreach and introducing new content forms
With most people being forced to stay indoors, industry players say there has been a jump in consumption on OTT platforms with viewers also likely to opt for multiple subscriptions