paatal-lok

Another Idea Productions announces partnership with Paatal Lok director Prosit Roy

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Roy will now exclusively direct the company's commercials

exchange4media Staff Jun 22, 2021 11:06 AM

'Love for Paatal Lok inspired a huge wave of fan-led marketing'

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Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media

Sonam Saini Jun 16, 2020 8:25 AM