Hamdard launches new 'ready to drink' products under RoohAfza
The company has launched RoohAfza Fusion & RoohAfza Milkshake
Date-wise News
ZEE Keralam starts in-House shoots with strict safety measures
The shooting of 'Funny Nights with Pearle Maaney' hosted by actress Pearle Maaney has started
Snapchat brings web-based AR lens ad production tool Lens Web Builder for brands
LWB is particularly compelling to brands or agencies that wants to produce AR Lenses quickly, without the additional support of highly skilled creators
Media Mantra wins PR mandate of Indian Gaming League
To manage communication with the public and reputation in the respective industry
Celebrity engagement app UNLU launched
Fans can now connect with celebrities like Madhavan, Harbhajan and Kalki
ITC spearheads #ProudlyIndian campaign on social media
The brand' focuses on its 'Nation First' credo and showcases products that reflect the spirit of 'Make in India'
Kids exposed to 100% more screen time since lockdown: OLX survey
Findings reveal that 54%of parents say that their children are spending up to 5 additional hours on an average online in front of a screen
PayU appoints Shantanu Preetam as Chief Technology Officer
Preetam's last stint was at Walmart where he played an integral role in building core e-commerce systems, driving end-to-end cloud transformation and facilitating growth
Ajay Kumar resigns as Managing Editor of News Nation
Kumar joined News Nation in 2013
Hindu Tamizh Thisai organises online summer activities for kids
In April and May 2020, the publication arranged for activities centred on drawing, poetry and story writing
14th Pepper Awards function cancelled due to the pandemic
K Venugopal, Chairman of Pepper Trust, conveyed the news, adding that the awards will be conducted 'with all its grandeur' in 2021
ShopClues announces strategic partnership with ShemarooMe
With this collaboration, ShopClues can offer its customers entertainment services, which can be purchased through subscriptions on its app
PR Professionals wins PR mandate of Rail Land Development Authority (RLDA)
As part of the mandate, the agency will be managing RLDA's reputation globally
ON PURPOSE wins PR mandate for Max Group’s Antara
The mandate was awarded after a hotly-contested pitch process
What local brands can learn from the leaders
Guest Column: Sony Mathew, Consultant - Branding & Communications, writes how brands must do more than just deliver lip service and engaging communication to consumers
57% of consumers want to see ads that show brands helping the community: Kantar
The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets
Humanized messaging, data drivers and integrations will drive the business of mar-com
Guest Column: Komal Lath, Founder of Tute Consult, writes about what drove her firm's growth in the last 10 years
WATConsult bags e-commerce mandate for Meyer Vitabiotics
The agency’s e-commerce division will be offering integrated solutions
eBay launches #LocalToGlobal campaign to help Indian sellers increase global footprint
The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles
Lemma appoints Vinay Goel as Vice President, South East Asia
Goel will spearhead programmatic DOOH business expansion for Lemma across SEA
DViO Digital wins digital mandate of McDonald’s, North & East
The account was won following a multi-agency pitch from New Delhi
Jyoti Bansal steps down as CEO, PHD India
Bansal has been with PHD since its inception in India
Satyajit Sen named CEO of Havas Media Indonesia
Sen will be reporting to Vishnu Mohan, Chairman & CEO Havas Group, SEA, India and North Asia
Our aim is to revolutionize the sports fan experience: Siddharth Raman, Sportz Interactive
Raman, Chief Business Officer, Sportz Interactive, shares how the company is fuelling fandom on the back of digital innovations despite sporting events being on halt
How Ludo King became one of top 5 most-installed mobile games worldwide this April
Vikash Jaiswal, Co-founder and CEO of Gametion Technologies, shares how from 15 million daily active users Ludo King reached 51 million daily active users during the lockdown period
Independent Creative Director Geetanjali Jaiswal on Cannes Lions' 'See It Be It' list
An alumna of Mudra Institute of Communications (MICA), Jaiswal has worked for names such as Bates India, Leo Burnett, Ogilvy and BLKJ
OOH players hopeful of relief in licence fee for airport sites for lockdown period
Sources in the industry say government is likely to make a statement on the matter soon
Worst over for Digital: Ad volumes pick up in Lockdown 4.0 after fall in three phases
Creatives were changed and briefs to agencies altered. Digital medium clearly saw a change in the pattern of advertising during the four phases of lockdown
What does Twitter's Fleets hold for brands
Industry experts say the new feature will help brands drive spontaneity and urgency in conversations
'The optimist in me is sure we will shape a more humane future & create a new normal'
Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
e4m MarTech webinar today: Karan Bajwa to discuss technology leadership in COVID times
The Google Cloud MD will discuss the playbook of technology leadership as part of e4m's MarTech League Leadership series
'Love for Paatal Lok inspired a huge wave of fan-led marketing'
Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media
e4m Webinar: Time to create new OOH touchpoints, say industry heads
On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman
Brands should convey hope, togetherness & transparency post-lockdown: Kantar
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour