Date-wise News

The company has launched RoohAfza Fusion & RoohAfza Milkshake
exchange4media Staff Jun 16, 2020 10:00 PM

The shooting of 'Funny Nights with Pearle Maaney' hosted by actress Pearle Maaney has started
exchange4media Staff Jun 16, 2020 6:40 PM

LWB is particularly compelling to brands or agencies that wants to produce AR Lenses quickly, without the additional support of highly skilled creators
exchange4media Staff Jun 16, 2020 6:18 PM

To manage communication with the public and reputation in the respective industry
exchange4media Staff Jun 16, 2020 6:05 PM

Fans can now connect with celebrities like Madhavan, Harbhajan and Kalki
exchange4media Staff Jun 16, 2020 5:26 PM

The brand' focuses on its 'Nation First' credo and showcases products that reflect the spirit of 'Make in India'
exchange4media Staff Jun 16, 2020 5:19 PM

Findings reveal that 54%of parents say that their children are spending up to 5 additional hours on an average online in front of a screen
exchange4media Staff Jun 16, 2020 4:35 PM

Preetam's last stint was at Walmart where he played an integral role in building core e-commerce systems, driving end-to-end cloud transformation and facilitating growth
exchange4media Staff Jun 16, 2020 4:27 PM

In April and May 2020, the publication arranged for activities centred on drawing, poetry and story writing
exchange4media Staff Jun 16, 2020 3:38 PM

K Venugopal, Chairman of Pepper Trust, conveyed the news, adding that the awards will be conducted 'with all its grandeur' in 2021
exchange4media Staff Jun 16, 2020 3:27 PM

With this collaboration, ShopClues can offer its customers entertainment services, which can be purchased through subscriptions on its app
exchange4media Staff Jun 16, 2020 3:20 PM

As part of the mandate, the agency will be managing RLDA's reputation globally
exchange4media Staff Jun 16, 2020 3:12 PM

The mandate was awarded after a hotly-contested pitch process
exchange4media Staff Jun 16, 2020 3:04 PM

Guest Column: Sony Mathew, Consultant - Branding & Communications, writes how brands must do more than just deliver lip service and engaging communication to consumers
Sony Mathew Jun 16, 2020 2:53 PM

The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets
exchange4media Staff Jun 16, 2020 2:21 PM

Guest Column: Komal Lath, Founder of Tute Consult, writes about what drove her firm's growth in the last 10 years
Komal Lath Jun 16, 2020 1:39 PM

The agency’s e-commerce division will be offering integrated solutions
exchange4media Staff Jun 16, 2020 1:19 PM

The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles
exchange4media Staff Jun 16, 2020 1:14 PM

Goel will spearhead programmatic DOOH business expansion for Lemma across SEA
exchange4media Staff Jun 16, 2020 12:37 PM

The account was won following a multi-agency pitch from New Delhi
exchange4media Staff Jun 16, 2020 12:34 PM

Sen will be reporting to Vishnu Mohan, Chairman & CEO Havas Group, SEA, India and North Asia
exchange4media Staff Jun 16, 2020 10:34 AM

Raman, Chief Business Officer, Sportz Interactive, shares how the company is fuelling fandom on the back of digital innovations despite sporting events being on halt
Misbaah Mansuri Jun 16, 2020 9:08 AM

Vikash Jaiswal, Co-founder and CEO of Gametion Technologies, shares how from 15 million daily active users Ludo King reached 51 million daily active users during the lockdown period
Dipali Banka Jun 16, 2020 9:07 AM

An alumna of Mudra Institute of Communications (MICA), Jaiswal has worked for names such as Bates India, Leo Burnett, Ogilvy and BLKJ
exchange4media Staff Jun 16, 2020 9:01 AM

Sources in the industry say government is likely to make a statement on the matter soon
exchange4media Staff Jun 16, 2020 8:48 AM

Creatives were changed and briefs to agencies altered. Digital medium clearly saw a change in the pattern of advertising during the four phases of lockdown
exchange4media Staff Jun 16, 2020 8:47 AM

Industry experts say the new feature will help brands drive spontaneity and urgency in conversations
Dipali Banka Jun 16, 2020 8:46 AM

Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
Mandeep Malhotra Jun 16, 2020 8:46 AM

The Google Cloud MD will discuss the playbook of technology leadership as part of e4m's MarTech League Leadership series
exchange4media Staff Jun 16, 2020 8:35 AM

Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media
Sonam Saini Jun 16, 2020 8:25 AM

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman
exchange4media Staff Jun 16, 2020 8:16 AM

The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour
Sanstuti Nath Jun 16, 2020 8:14 AM