Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time

exchange4media Staff May 5, 2022 6:19 PM

The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility

exchange4media Staff Feb 17, 2022 12:43 PM

The PowerPlay Series discusses why IPL is the preferred choice of platform for brands across categories as we approach the 15th season of India’s favourite mega event

exchange4media Staff Jan 17, 2022 11:14 AM