The agency will be responsible for driving GAIN's narrative in a compelling manner and improving awareness of the select biofortified food products in key regional markets
The mandate is for the January-December 2022 period
She will also be responsible for leading the launch of new brands & strategic brand mixes under the parent company Body Cupid Pvt Limited
The campaign is streaming across OTT platforms, social media platforms, and impact properties like Inshorts & Truecaller, among others
Backed by Rainshine Entertainment, the studio is producing and developing numerous new movies and shows for top OTT platforms, spanning diverse genres and multiple formats
While Qureshi will be responsible for West & East, Nathan will handle South
The company will utilize the major part of the investment in enhancing the technology on the app, launching new features and augmenting the backend tech team
In today’s ‘Year-ender story of 2021’, Lakshmanan, Founder & Chairperson at The Practice, shares the possibilities that the new year holds for PR agencies, and more
Mavericks will drive specific narratives for Hero Lectro through strategic marketing and communication campaigns
Kumar, Rooter Founder and CEO, spoke to exchange4media about the platform's growth plans in 2022
The PowerPlay Series discusses why IPL is the preferred choice of platform for brands across categories as we approach the 15th season of India’s favourite mega event
Sachdeva will be based out of Gurgaon and report to Saket Sinha, Senior VP & Head of m/SIX India
Xiaomi's PatchWall report also notes that there was a 117 per cent increase in overall consumption of sports content
The Division serves industries and clients that have cross-selling value for EbixCash services.
Radio Mirchi stayed on top in Kolkata and Big FM in Bangalore
Mohan's elevation comes after his stint of 14 years with the Group
This is Raina's second stint with Rediffusion
According to a veteran media and advertising executive, BARC has to follow certain procedures before reporting the news data
e4m's collection of the best ads during the year's first fortnight features some great campaigns which are impressing audiences and critics
Khazanchi, Managing Partner, Enormous, talks about the thought and process behind their much loved Christmas campaign for bakery brand Winkies
Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following