Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
The book chronicles the nature of Indian elections and demystifies how and why Indians choose their political leaders by unravelling rich truths basis field interviews and analysis
Guest Column: Pradeep Gupta, Chairman & Managing Director - Axis My India, writes on COVID-19’s impact in terms of economic crisis & opportunities