This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
The miniTV service sits within the Amazon.in shopping app and comes loaded with content from leading studios such as TVF and Pocket Aces
Experts say that the virtual event industry is a new emerging market with untapped potential