BEA calls ‘urgent’ meet to discuss reports of I.N.D.I.A CM stopping ads on some channels
The meet will be held tomorrow
Date-wise News
Broadcasters can now access Respondent Level Data weekly by paying Rs 15 lakh per annum
The data will be released every Thursday
Mullen Lintas wins creative account of Yousta
The account was won after a multi-agency pitch
Cricket World Cup to generate Rs 20-22bn in ad rev on TV/digital platforms: Karan Taurani
According to Taurani, the digital revenues for CWC may prop significantly this year
Mustufa Arsiwalla moves on as CMO of Britannia Bel Foods
Arsiwalla was with the company for four years
DaMENSCH celebrates the softer side of masculinity
The 30-day campaign titled #SoSoft comprises 3 quirky films
Avinash Pandey re-elected as NBDA President
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
SC gives NBDA 4 weeks’ time to come up with fresh guidelines for self-regulation of media
The court said it wants to ‘tighten up’ the self-regulatory mechanism
Johnson’s® Baby reiterates promise to mums in new AR-enabled campaign
The innovation will allow parents to know more about its 100% baby-safe products
Oraimo ropes in Mrunal Thakur
The move is aimed at broadening the horizon of the brand
Asian Paints teams up with Jawan for brand integration of Hydroloc and Royale Glitz
The company has featured its two brands in the post-production stage of the movie
Hyundai EXTER campaign: Igniting the wanderlust spirit in India’s youth
Energetic exterior, Xtra spacious and comfortable interior, technologically advanced, eco-friendly powertrain and robust & reliable safety, EXTER has everything to make outside more exciting
Paragon awards comms mandate to 80dB Communications
The agency will manage traditional media outreach, digital PR and social media engagement to amplify the brand's 'presence and resonance'
Jyotika roped in as brand ambassador of Sunfeast Marie Light
The South star has featured in a TVC that underscores the importance of 'lighter moments making stronger couples'
Ipsos India ropes in Shalini Sinha to lead Brand Health Tracking & Creative Excellence
Sinha moves from Creativeland Asia where she was CEO-Consumer Insights Division and Director-Strategy
ASICS brand ambassador Shraddha Kapoor celebrates fitness & fashion
Kapoor visited the Nexus Elante Mall in Chandigarh to mark her debut as the ASICS India representative
Bingo! urges snackers to channel their inner detectives in new GenAI campaign
The company has teamed up with integrated creative agency Pixelfox for the same
Team Pumpkin launches D2C marketing agency - D2CPro
D2CPro will offer end-to-end marketing solutions and set up the firm’s e-commerce platforms
Urge & request media to stop speculating: Koo Founders
'We are committed to our dream of taking Koo to the world and beating the best with Indian tech,' said the founders.
TDSAT sends notice to Disney Star for free cricket streaming on mobile devices
The petition, filed by AIDCF, alleges that the practice was unfair to the cable industry
Munna and Circuit are back for ACKO's health insurance plan
The brand has launched a new campaign directed by Rajkumar Hirani
Amazon India celebrates 'collective happiness' in pre-festive campaign
The campaign encourages customers to place equal importance on self-care alongside that of loved ones
Criteo appoints Mohit H Chablani as Head of Sales – Enterprise, India
Prior to joining Criteo, Mohit worked as Associate Director – Sales at Affinity Inc. (mCanvas)
Grapes wins digital mandate for Siyaram’s
The agency will provide creative and media services to the brand
Deccan Herald & Prajavani join hands with Quintype’s AI digital experience platform
Quintype’s digital experience platform empowers the editorial team with custom workflows, bi-directional print-to-digital syndication and innovative storytelling formats
I.N.D.I.A alliance CMs may not advertise on some channels: Reports
This comes after the I.N.D.I.A. Media Committee decided not to send representatives to shows and events hosted by certain journalists/anchors
We're redefining ourselves for betterment of consumers: Dr Ashish Bajaj, Narayana Health
Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry
TRAI gives more time to submit comments on OTT consultation paper
The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29
Axis moves NCLAT against NCLT allowing Zee-Sony merger
The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka
Video personalization will soon be a necessity for brands: Suvrat Bhooshan, Gan.ai
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
How will RLD impact channels: 'Picture will be clear once BARC shares guidelines'
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
Brands and the beckoning call of India's Digital Public Goods
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
Working with a global boss directly will be an advantage: Dheeraj Sinha
The newly appointed CEO of FCB India and South Asia spoke to us about picking FCB as the next chapter for growth, his journey at Leo Burnett and much more