The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting

e4m Staff Jan 9, 2026 11:50 AM

At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play

Aditi Gupta Mar 22, 2024 8:59 AM

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach

Sohini Ganguly Sep 11, 2023 9:09 AM