Media executives Rahul Sood and Rohit Jaiswal launch Brandwith
The company will focus on distribution and marketing for global OTTs in India and South Asia
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‘BBC’s trusted values ensure brand safe environment to advertisers’
Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World Service, talk about BBC India’s aggressive growth in a crowded market like India
‘The big change post COVID has been fragmentation of consumer attention’
As part of the e4m Conclave webinar series, media leaders shared insights on shifts in media consumption during the pandemic, what it means for brands, the position of Print and much more
e4m e-Conclave today: Panel to discuss ‘Media Consumption In The New Normal’
The e4m Conclave webinar will have speakers spelling out the shifts in media consumption during the pandemic, consumer behaviour patterns that will sustain post-COVID and more
'Brand campaign performance on BBC News during pandemic was 6-9% higher than before'
In the e4m-BBC Global News webinar, Rahul Sood, MD, India, BBC Global News and Sally Wu, Research Director, Audience & Business Insights (Asia Pacific), explored the topic ‘Recovery in a Recession’
e4m & BBC team up to discuss impact of news on brands during economic downturn
In the webinar, BBC's Rahul Sood & Sally Wu will delve into the network's multi-award-winning research that shows how news can help brands stay-top-of- mind among consumers during a pandemic