Today, the exchange4media Group will be curating a special webinar series, ‘The Leaders Roundtable’ under its flagship property, e4m Conclave. The first live moderated online discussion will be held between 4:00 p.m. and 5:00 p.m. The topic for the discussion is, ‘Media Consumption in the New Normal’.
The session will be chaired by Nawal Ahuja, Co-Founder, exchange4media Group and attended by panellists Abhinav Khare, CEO, Asianet News Network; MA Parthasarathy, CEO, Mindshare South Asia; Navaneeth LV, CEO, The Hindu; Nina Elavia Jaipuria, Head - Hindi Mass Entertainment and Kids TV Network, Viacom18; Rahul Sood, Managing Director, India, BBC Global News; and Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India Foods.
The discussion will focus on shifts in media consumption during the pandemic and its impact on brands; advertising spend trends across traditional and digital media platforms; role of technology in the changing scenario; how different vertical categories are responding to the crisis; new themes in advertising like hope, comfort, health, family, etc.; India versus Bharat dichotomy; pandemic behaviours that will sustain long after COVID; and challenges for marketers and media companies.
Tune into the webinar expert insights into these topics. Click here to register.