Conceptualised by Taproot Dentsu India, the campaign depicts three individual heroic stories that show the passion and perseverance of Shell Ustaads from across India
Roadies-fame actor Ranvijay Singha was roped-in as the brand ambassador for this activity
The campaign conceptualised and executed by Gozoop kicked off on 5th October with Ranvijay Singha leading the cause
The campaign aims to spread cheer amongst the people of India and encourages them to make productive use of their time while they stay indoors