Hina Nagarajan, currently Managing Director Africa Regional Markets, will also join the Diageo Executive Committee on 1 July 2021
Roadies-fame actor Ranvijay Singha was roped-in as the brand ambassador for this activity
The dramatic growth that digital healthcare apps have seen during the pandemic has made them an important and rapidly emerging category of advertisers this year
#BingeNomics is a knowledge series comprising 8 comprehensive episodes discussing the disruptors in the digital entertainment landscape
Smart mobile van will travel across 40 cities and towns in Tamilnadu to give consumers the first-hand opportunity to experience the products
The agency will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand
The virtual event will have Mr R Seshasayee, Vice Chairman, Hinduja Group talk on ‘Values for the 21st Century’
Hebbar moves on from Shriram Properties Limited where he worked as Deputy General Manager - Marketing Communications.
Monika Shergill, Vice President, Content, Netflix India, sums up what India enjoyed on the platform this year
Rajpurohit, Co-Founder, Beeing Social shares how their digital marketing expertise will help connect Healthspring more with the digitally inclined generation
With the association, the company aims to increase the reach of their goodwill initiatives
The net profit has more than doubled to Rs 136 crore
The channel also has a new tagline: Humara Samwad, Rashtrawad
The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities for brands
Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata
The growth is compared to the same period last year
Prashant Panday, Managing Director & CEO, Mirchi, on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company
Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall
In a conversation with exchange4media, Vishal Bhatnagar, Sales Director, South Asia, BBC Global News, talks about the TRP scam’s impact on the news genre, the festive season and much more
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’
Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty