ready-to-cook

Ready-to-cook brands up AdEx to make inroads in India

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As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach

Kanchan Srivastava Feb 23, 2023 9:19 AM

Convosight e4m webinar: 'Demand for ready-to-cook products will rise in post-Covid world'

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The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry

exchange4media Staff Nov 5, 2020 8:32 AM

The ready-to-cook segment is projected to grow to Rs 4,800 crore by 2024: Ajay Motwani

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We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more

Nafisa Shaheen Oct 15, 2020 9:11 AM